Karla Guleserian, MSEC
Author & Program Developer
The Digital Road To The Sale® curriculum and elearning lessons were written and developed by Karla Guleserian, a 17-year automotive professional and elearning expert. Karla has worked in various capacities in dealerships, including business development, variable and fixed operations, modern retailing, and digital advertising.
In these roles, she managed all aspects of digital advertising for the dealership and developed and implemented training and sales processes that significantly increased operational efficiencies and sales across variable and fixed operations.
