Automotive Digital Retailing

Automotive Digital Retailing
Interactive eLearning Platform

Automotive Sales & Telephone Training

Today, car shoppers engage in a broad array of digital-related experiences, essentially establishing their own process and setting the pace for how they shop for and buy a vehicle. They expect an easy, transparent, and seamless buying experience regardless of where they start their journey or how they get to the final deal.

The Digital Road To The Sale® is the industry’s most comprehensive and up-to-date automotive sales and telephone training program, designed to empower automotive sales professionals and BDC reps to deliver an enhanced buying experience that delights car buyers while yielding optimal results for the dealership.

Comprehensive Testing

The Digital Road To The Sale® is a fully automated training program, so that managers can monitor learners’ progress without having to log into the platform.

A variety of quizzes are introduced at the right time in each course to measure where the employee is at in terms of their skills, knowledge, and comprehension.

Managers can choose to receive daily, weekly, or monthly reporting on course completion and quiz results via email to ensure that employees are making steady progress.

Modern Online Training

Traditionally, dealership sales training has been made up of personality-driven content delivered either in person or via on-demand videos. However, modern learners need interactivity – they want to engage with content. eLearning strikes a balance between entertainment and education, so that learners don’t get bored, and their mind wanders off the training material. The Digital Road To The Sale® utilizes interactive techniques to drive learning and add outstanding value to the learning experience, such as:

  • Simulated Role-Playing
  • Conversation Scenarios
  • Gamification
  • Points, Badges, & Leaderboards
  • Drag & Drop Interactions
  • Click-On-Activities
  • Case Examples
  • Puzzles
  • Matching Exercises
  • Teaser Questions

Interactive Content

Gamification is a technique for gripping learners’ attention, and improving user engagement, completion rates, and performance. The Digital Road To The Sale® is delivered across a gamified learning platform that uses points, levels, badges, leaderboards, and rewards to keep track of employees’ progress.

Keeping learners emotionally engaged with training and then recognizing and rewarding excellence by gamifying performance, inspires and motivates everyone.

Student & Manager Workbooks

Correlated workbooks and resources reinforce training concepts and can be used by managers in sales meetings.

Salesperson Certificates

Course certificates can be downloaded and shared on LinkedIn.

Ready to get started?