Catalog

Learn about the responsibilities of an automotive sales professional and what it will take to be successful.

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Discover the steps in The Digital Road To The Sale™ car sales process.

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Learn about the digital-related experiences and processes involved in automotive digital retailing.

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Discover how to properly prepare yourself to meet a customer for the first time.

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Learn how to effectively greet customers and how to get a positive conversation started.

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Learn how to deal with the most common "knee-jerk" reactions you will hear from customers.

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Learn how to gather essential information from customers that will speed up and improve the sales process.

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Discover how to use questions to guide your customer through the sales process.

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Discover what must happen for a car shopper to decide to make a purchase.

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Learn how to perform a collaborative evaluation of your customer's trade.

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Learn how to select a vehicle that meets your customer’s needs and wants.

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Learn how to properly present a vehicle to a customer for the test drive, and provide a great demo.

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After warmly greeting your customer, get them seated and comfortable at your desk.

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Discover how to perform an effective trial close so you can discover their true intentions.

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Learn how to present figures to your customer and get them to agree to the numbers on the worksheet.

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When you're customer challenges the figures you presented, it’s time to begin negotiating.

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Learn the proper process for turning your customer over to finance to finalize the details of your car deal.

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Learn how to make the delivery of the vehicle you sold an exceptional experience for the customer.

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Learn successful follow-up techniques so that you are always setting the stage for another sale.

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Learn about the benefits of online career training in automotive sales.

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Explore the reasons a customer chooses not to buy a car from you and what you can do to make sure that a sale happens.

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Learn the fundamentals of inbound sales call handling, and how to turn them into appointments.

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Learn about telephone call tracking software and how to use it to improve your call handling skills.

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Learn how to set sales appointments that show up, and ensure a seamless transition when customers arrive.

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Learn how to respond to the most common credit-related questions and objections.

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