You Will Learn How To:

• Explain the importance of fully identifying customer fears and concerns.
• Give examples of ways you can demonstrate that the vehicle you are selling solves the customer’s problems.
• Describe what you can do when a customer is concerned about not getting a good deal, and what you can do to show they are getting the “best deal”.
• Practice ways that you can win over a customer who feels unsure and indecisive.
• Discuss what you can do to move a customer toward the purchase who has no sense of urgency.
• Describe ways you can reassure customers who are sensitive to what others may think.
• Summarize ways that you can show your customer that you are looking out for their best interests.