Lesson Elements
- 39 Interactive Modules
- Downloadable Workbook
- Key Lesson Takeaways
- Checklist Of Action Items
- 9 Quizzes | Knowledge Checks
- Resources | Glossary
- Certification
You Will Learn How To:
- Provide examples of automotive digital retailing activities.
- Describe what it was like shopping for a car in the 1990s and early 2000s.
- Explain the expectations car shoppers have of car salespeople and dealerships when buying a vehicle today.
- Discuss the importance of transparency and explain how it enables salespeople to build rapport and trust with customers.
- Give examples of how you can provide transparent information and answers to car shoppers.
- List ways that you can save your customer time and frustration during the purchase process.
Automotive Digital Retailing
- A Broad Spectrum
- Digital-Related Experiences
- The Way It Used To Be
- The Internet Changed Things
- You’ll Find Out In The Box
- Reinventing The Car Buying Process
- Car Buyer Expectations Have Changed
- Different Levels Of Involvement
- Transaction-Level Experiences
- Be Flexible
- Car Buying Made Easy Builds Trust
- Digital Retailing Technology
- A New, Easier Way To Buy
- Transparency – What Is It?
- Examples Of Transparency
- Transparency Builds Trust
- Transparency Saves Time
- Educate & Inform
- No More Delays
- Bridging The Gap To The Showroom
- Don’t Make Your Customer Re-Tell Their Story
- Value, Trust & Gross Profit
- A New Era Of Digital Car Selling
- Explore What Will Make Your Customer Buy A Car?
