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info@thedigitalroadtothesale.com
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Lesson Elements
41 Interactive Modules
Downloadable Workbook
Key Lesson Takeaways
Checklist Of Action Items
9 Quizzes | Knowledge Checks
Resources | Glossary
Certification
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You Will Learn How To:
Turn a customer’s negative attitude into a positive one.
Use your customer’s name in rapport building statements and questions.
List several introductory questions that might cause customers to put up their guard.
Effectively greet a customer at their car, on the lot, and in the showroom.
Demonstrate to your customer that you have a genuine interest in serving them.
Identify controversial topics that you should steer clear of.
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The Meet & Greet Part II: Getting The Conversation Started
Build Trust & Rapport
Find Areas Of Common Ground
Customers Are Anxious
Everyone’s Name Is Important
The First Words
Repeat Your Customer’s Name
Why Is It Important?
What Not To Say
Introductory Questions To Avoid
The Meet & Greet & Fact-Finding Often Overlap
Don’t Cut Your Customer Off
Move The Customer Through The Sales Steps
Greeting A Customer At Their Car
Pay Close Attention To The Details
Their Car Tells You A Lot
Conversational Selling
Customer Walks Into The Showroom
A Specific Need Or Request
Greeting A Customer In The Showroom
Greeting A Customer On The Lot
Lot Greeting With Knee Jerk Reaction
The Exception-To-All-The-Rules Customer
How To Respond To Exception Customers
Show Genuine Interest
Responding With Genuine Interest
Topics To Avoid
Explore
The Meet & Greet Part III: Customer Knee-Jerk Reactions
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Build Trust & Rapport
Customers Are Anxious
Find Areas Of Common Ground Or Shared Values
Greeting A Customer At Their Car
Greeting A Customer In The Showroom
Greeting A Customer On The Lot
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