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info@thedigitalroadtothesale.com
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Lesson Elements
28 Interactive Modules
Downloadable Workbook
Key Lesson Takeaways
Checklist Of Action Items
14 Quizzes | Knowledge Checks
Resources | Glossary
Certification
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You Will Learn How To:
Summarize why telephone ups are so important to the dealership.
Explain why it’s crucial that you not qualify customers over the telephone.
Discuss the importance of giving your desk or F&I manager the opportunity to work bad credit car deals.
List the most common credit-related questions and objections.
Recite responses to the most common credit-related questions and objections.
Convert more telephone ups into solid appointments.
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Handling Credit-Related Questions & Objections
Why Telephone Ups Are So Important
Telephone Ups Are Golden Sales Opportunities
Salespeople Are Sales Professionals NOT F&I Experts
Your F&I Manager Has Lender Relationships That You Don’t
Is The Customer Going To Be A Waste Of My Time?
Customers Will Save Face & Go Elsewhere
Are Credit Problems Really Credit Problems?
Put The Customer At Ease
Some Exceptions
The Most Common Credit-Related Questions & Objections
My Credit Is Bad, Or I Have A Low Credit Score
Can I Buy A Certain Make Or Model?
I Have Negative Equity, Or I’m Upside-Down In My Trade
How Much Money Do I Need To Put Down?
What’s The Interest Rate?
How Much Is The Payment?
How Much Am I Approved For?
Do I Need A Co-Signer?
It’s Based On Your Credit
The #1 Rule: Never Lie To A Customer
Customers Will Find A Way
Explore
Call Tracking & Telephone Performance
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Are Credit Problems Really Problems
It’s Based On Your Credit
Why Telephone Ups Are So Important
Salespeople Are Sales Professionals NOT F&I Experts
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